Marketing político-territorial en el espacio público y en la política de vivienda social de la Revolución Bolivariana. El caso de Venezuela

Yaneira Wilson Wetter

doi:10.5354/0719-5370.2021.61698

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Political marketing in the public space and in the social housing policy of the Bolivarian Revolution. The case of Venezuela

Authors

Yaneira Wilson Wetter École Nationale Supérieure d'Architecture de Paris-Val de Seine. Centre de Recherche sur l'Habitat (CRH) LAVUE - CNRS UMR 7218, Francia. http://orcid.org/0000-0003-3730-2224

No. 61 (2021)

https://doi.org/10.5354/0719-5370.2021.61698

Abstract

Since 2011, the Gran Misión Vivienda Venezuela (GMVV) project has proposed the construction of five million homes with the goal of finishing by 2025. After heavy rains, recurrent in the country, thousands of people lost their homes, and this situation has been repeated and accumulated over the years. In this context of chaos, any kind of planning was excluded, the emergency atmosphere required the expeditious construction of millions of houses excluding in most cases the coherence with the environment in which the projects were inserted or even technical and aesthetic variables. The objective of this article is to create a reading of a territorial political marketing through architecture and the production of certain images, allegorical of a demagogy today in Venezuela. The methodology is based on visual sociology, after a fieldwork that included the analysis of more than 20 operations and 50 interviews with various actors involved in this production.

Keywords:

Political and territorial marketing, political muralism, public policy, social housing

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Wilson Wetter, Y. (2021). Political marketing in the public space and in the social housing policy of the Bolivarian Revolution. The case of Venezuela. Investigaciones Geográficas, (61), 26–43. https://doi.org/10.5354/0719-5370.2021.61698

Political marketing in the public space and in the social housing policy of the Bolivarian Revolution. The case of Venezuela

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